Promotional products can be a highly valuable resource to any business, and when used properly they’re a fantastic way of improving brand recognition and broadening market share. When they’re not used properly, however, promotional products often end up being a waste of money, time, and resources.
Knowing how to make promotional items worth it is essential – so where should you begin?
Every business should know their core audience – the benefits of that run much wider than promotional products. But with that knowledge, you will be able to tailor your promotional products to the needs of your customers. If you run a gym, for example, you will do better using t-shirts and kit bags as promotional products than you will with branded USB sticks and pencils. Knowing what promotional products are most effective shows you understand your market.
Promotional products are quickly rendered pointless when you display a muddled marketing message. What is your business? What do you do? What do you offer? What is unique about you? You need to determine these things and make sure that your marketing products display these strengths. Someone needs to be able to identify your business and your message within a few seconds of seeing your promotional products, otherwise, they’re not effective.
The world is flooded with “promotional material by numbers” – namely promotional materials that display no originality or creativity. These promotional materials are doomed to fail because they do absolutely nothing to capture the imagination of your intended audience. You need to make some bold decisions to make yourself stand out – be as original as possible, express your creativity and don’t be afraid to take a risk to capture the marketplace.
When it comes to promotional campaigns, timing is everything. It’s important you choose the right time and place to start giving them out. For example, if you’re running a winter campaign involving branded clothing, it makes more sense to give out hoodies and hats rather than t-shirts. Your customers are far more likely to engage with a promotional campaign if it’s obvious you have put serious thought into it, rather than just having gone through the motions.
Now you know how to use promotional products effectively, it’s time to make a start on the promotional campaign that will take your business to the next level. To get started, contact Run Print Run today.
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