11 November 2019
Don’t believe everything you read about the printed word! It’s a common myth that the digital age has been the death of books, leaflets and other physical media. No one reads words or looks at images, unless they’re online, right? The truth is very different – there are many occasions when people still prefer print! Which is why the global market for printed materials is expected to reach a massive $821 billion value by 2022! People like to feel, smell, touch and handle print when reading and seeing images. Let’s look at the facts and statistics behind this.