Month: November 2019

Keep Your Promotional Products Out Of The Bin (How To Use Them Effectively)

Promotional products can be a highly valuable resource to any business, and when used properly they’re a fantastic way of improving brand recognition and broadening market share. When they’re not used properly, however, promotional products often end up being a waste of money, time, and resources.

Knowing how to make promotional items worth it is essential – so where should you begin?


Target Your Audience

Every business should know their core audience – the benefits of that run much wider than promotional products. But with that knowledge, you will be able to tailor your promotional products to the needs of your customers. If you run a gym, for example, you will do better using t-shirts and kit bags as promotional products than you will with branded USB sticks and pencils. Knowing what promotional products are most effective shows you understand your market.

Display Your Message

Promotional products are quickly rendered pointless when you display a muddled marketing message. What is your business? What do you do? What do you offer? What is unique about you? You need to determine these things and make sure that your marketing products display these strengths. Someone needs to be able to identify your business and your message within a few seconds of seeing your promotional products, otherwise, they’re not effective.

Unleash Your Creativity

The world is flooded with “promotional material by numbers” – namely promotional materials that display no originality or creativity. These promotional materials are doomed to fail because they do absolutely nothing to capture the imagination of your intended audience. You need to make some bold decisions to make yourself stand out – be as original as possible, express your creativity and don’t be afraid to take a risk to capture the marketplace.

Choose Your Moments

When it comes to promotional campaigns, timing is everything. It’s important you choose the right time and place to start giving them out. For example, if you’re running a winter campaign involving branded clothing, it makes more sense to give out hoodies and hats rather than t-shirts. Your customers are far more likely to engage with a promotional campaign if it’s obvious you have put serious thought into it, rather than just having gone through the motions.

Get Started Today

Now you know how to use promotional products effectively, it’s time to make a start on the promotional campaign that will take your business to the next level. To get started, contact Run Print Run today.


Image Source: Pixabay

Why Eco-Friendly Promotional Products Will Make Your Business Stand Out

There’s now a great deal of pressure on companies to not only make a commitment to sustainability, but to also prove their environmental awareness in a tangible way. Many people don’t feel comfortable buying disposable everyday items; they don’t want to feel guilty about their carbon footprint. Instead, they opt for sustainable options that reduce the impact on our planet. Continue reading… “Why Eco-Friendly Promotional Products Will Make Your Business Stand Out”

Print Media vs Digital Media – Is Print Making A Comeback?

Don’t believe everything you read about the printed word!

It’s a common myth that the digital age has been the death of books, leaflets and other physical media. No one reads words or looks at images, unless they’re online, right?

The truth is very different – there are many occasions when people still prefer print!

Which is why the global market for printed materials is expected to reach a massive $821 billion value by 2022!
People like to feel, smell, touch and handle print when reading and seeing images.

Let’s look at the facts and statistics behind this. Continue reading… “Print Media vs Digital Media – Is Print Making A Comeback?”

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